commercialization – marketing

The “Commercialization – Marketing” component is developed for the entrepreneurs wishing to structure their marketing and market entry strategy, to improve or create commercialization tools and to extend their market at the regional and provincial levels.

Different specialized actions

Marketing approach development
  • Short, medium and long-term action plans
  • Marketing plans
  • Marketing and market entry strategies
Marketing project management and promotional tools
  • Branding development like signatures or logos
  • Analysis and recommendations on the actual tools and creation of new ones, for example, website, flyer, brochure, stand, promotional cardboard
  • Communication plans
Market analysis
  • Researches about market information, market study, commercial feasibility study and competition analysis
  • Search for potential clients and business partners
Food and agricultural products commercialization services
  • "Agriconseils" component offering specialized support in the marketing and in Agribusiness marketing recognized by the "Agriconseils" network
  • Financial assistance up to 75% of professional fees for eligible agri-food businesses of Bas-Saint-Laurent
Coaching and training activities
  • Awareness activities (e.g. conference, workshop, seminar)
    o "Vantez vos forces, en moins de 2!" Role play and sales pitch
    o "Trouvez votre produit vedette et exposez vos atouts!"
  • Preparation and support for a market entry activity (e.g. exhibition, fair)
    o Exhibitions and trade fairs: "Se préparer pour gagner"